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Important Search EnginesOne of the most significant developments recently has been the ability to "purchase" keywords with the search engines. These are generally in the form of Sponsored Links shown before the actual search results. If you purchased the keyword "my products and services", then anytime someone searches for "my products and services", your listing will appear as a Sponsored Link before the search engine's actual results.

Top Listings in Google, Yahoo, American Online, MSN, AltaVista, and More

Using this approach, we can get you listed at the top of the best search engines. The engines (and directories) that have this service include Yahoo, America Online, MSN, AltaVista, Ask Jeeves, Info Space, and many more. The best thing is you only pay for the people who actually see your listing AND click on it AND visit your website. Just to be listed costs you nothing.

How Pay Per Click (PPC) Actually Works

There are about a dozen search engines that will "auction" keywords. Whoever bids the most (usually measured in pennies) gets to be #1, the next most is #2, and so on. If someone comes along and outbids #1, then they become the new #1. These search engines in turn sell their search results to other engines who show the top 3-5 bids as "Sponsored Links". Almost all of the major engines do this, including Yahoo, MSN, Google, AOL, and more.

When you bid, for example, $.07 for the keyword "blue widgets", if you are number one, then you are listed as a Sponsored Link whenever someone enters the keyword "blue widgets" on that search engine. The visitor will see your information ahead of the search results. If they click on your link and visit your site, then you are charged the $.07. Just to be listed there costs you nothing. So part of the strategy is to make sure your keyword, your website title and your site description effectively tells people what they can expect at your website so you are getting the kind of visitors you want.

What Do We Do?

Our role is to help you identify the best keywords, select the best search engines to use, work out a monthly maximum budget for you, establish a bidding account, enter bids on the best keywords (usually 25 or more), write the titles and descriptions and select the page to send visitors to when they click on your link. We then monitor the traffic to your website to make sure it accomplishes your goals and stays within the budget you establish. We will also adjust the bids during the month to make sure you are getting maximum traffic for your dollars and not overpaying for any of the terms.

Simply stated, this is one of the most powerful and cost-effective ways to bring qualified visitors to your website. Please contact us for more information.

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